| CAD: Computer Aided Design | a technology that allows designers and engineers to use computers for their design work. Also termed CAID (industrial design), and CAE (engineering). |
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| Collaborative learning | An instructional method in which students work together in small groups towards a common goal. The students may be responsible for each other’s learning. |
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| Collaborative learning - (CL) | is a personal philosophy, not just a classroom technique. In all situations where people come together in groups, it suggests a way of dealing with people which respects and highlights individual group members' abilities and contributions. There is a sharing of authority and acceptance of responsibility among group members for the groups actions. The underlying premise of collaborative learning is based upon consensus building through cooperation by group members, in contrast to competition in which individuals best other group members. |
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| Company culture: | is the values and practices shared by the members of the group therefore is the shared values and practices of the company's employees. |
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| Concept Testing and Development | is the attempt to predict the success of a new product idea before it is marketed. It usually involves getting people’s reactions to a statement describing the basic idea of the product. As such, it is usually pass/fail, go/no go. As I will explain later, this is usually a very good way to kill a concept. A much more fruitful approach is Concept Development: the gradual refinement of new ideas into a form that is most likely to be accepted in the marketplace. It not only gives promising ideas a fighting chance, it provides guidance for the communication of benefits, uses, packaging, advertising, sales approaches, product information, distribution, and pricing. |
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| Conducive environment | The desirable conditions for something to ameliorate |
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| Copyright and Related Rights | Copyright is a legal term describing rights given to creators for their literary and artistic works. Normally, computer programmes and compilation of data are also protected under copyright. Related rights are rights granted to performing artists in their performances; producers of sound recordings (for example, compact discs) in their recordings; broadcasting organisations in their radio and television programmes. |
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| Core competences | Durable and transferable cause for the competition advantage of an undertaking basing on resources and skills. |
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| Course of action | A means available to the decision maker by which the objectives may be attained |
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| Creativity | the potential capacity of a human being to make new correlations between the known elements, to offer new solutions to unsolved problems using other ways; |
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| Creativity techniques | Creativity techniques are techniques that enable average thinking people to find solutions with a high degree of creativity. |
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