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| 10.3.3.1. Characteristics in detail
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The company culture:
- is embodied in a clear mission statement, which encourages commitment and co-operation across functions
- encourages the acceptance of change and new ideas,
- remaining open to techniques developed elsewhere
- engenders a continuous striving for improvements and positively discourages complacency
- dictates that customer considerations pervade all activities
- ensures that targets are set through consultation with those responsible for their achievement
- links rewards to company performance and personal achievement
- generates enthusiasm and dedication
The chief executive officer:
- is a good communicator
- leads by personal example, is visible and accessible
- has very clear objectives and a clear vision compatible with those objectives
- is able to balance short-term needs and long-term objectives
- is enthusiastic about new products and processes and new ways of doing things
- is action oriented
- understands the essence of the business activity and the fundamental concepts of the technology
- is committed to the successful management of change
- is committed to quality and customer satisfaction
- is directly involved in the selection of key personnel
The employees:
- are competent and confident in their jobs
- are aware of their strengths and weaknesses
- are perceptive of the need for change and new ideas (whatever their source), promote them and participate fully
- are motivated both by job satisfaction and by financial reward
- have a shared vision that facilitates decision and action
- work well in teams but also recognise the need for specialists who may work independently of the team structure
- are well trained, with training seen as a continuing requirement for everyone
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