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| 4.2.3. Schema and procedure for a brainstorming session
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General schema of a brainstorming session
Procedure for a brainstorming session
- Select a leader and a recorder of the ideas. It could be the same person. This person is called facilitator and has the following role:
- to pose the problem to the group, like a question: “What can we do about this problem?” or “What are your ideas?”;
- to maintain the discussions of the group focused on the proper topic;
- to encourage everyone to say what they think;
- to protect the participants from the criticism;
- to respect the rules of the brainstorming session;
- to respect the limit of time;
- to record all ideas;
- to summarize the ideas;
- Define the problem to be brainstormed. Make sure that every participant has understood the topic of the session. The solution of the problem is the objective of the session. The facilitator has to write down the problem on the board.
- Set up the rules of the session and let every participant to know them.
- Start the session. The facilitator leads the session.
- Once the session has finished, the leader has to resume the ideas: eliminate the ideas that are similar or repeated, group the ideas and the concepts; eliminate the ideas that don’t fit to the analysed problem.
- Evaluate the ideas:
- write down some criteria (about five) to select which ideas are the best. The criteria should start with the word “should”, e.g. “it should be the minimum cost”;
- mark each idea with a score for: each criteria.
- the idea with the highest mark will be selected to solve the problem. Keep a record of all best ideas and their marks.
- Inform the group about the remaining ideas and discuss with the group an action plan to implement the solution. If this is difficult do another brainstorming session to make a plan to implement the solution.
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