Brainstorming can be used in every business-area and any situation you think about. Here you area some areas: Management of any type [of a company], Marketing, Advertising.
Requirements to run a Brainstorming session
- a problem (situation) to solve;
- a group which can be a team (maximum 10 persons).
- a special place with a large board or paper that can be see by all participants.
- an expert called facilitator, which can acts as a leader to maintain the order and the focus of the session.
4 basics rules to run a Brainstorming session (provided by Osborn)
Osborn provides four basic rules for brainstorming:
- "Criticism is ruled out. Negative judgments of ideas must be withheld until later.
- Free-wheeling is welcomed. The wilder the idea, the better it is easier to tame down than to think up.
- Quantity is wanted. The greater the number of ideas, the more the likelihood of winners.
- Combination and improvement are sought. In addition to contributing ideas of their own, participants should suggest how ideas of others can be turned into better ideas; or how two or more ideas can be joined into still another idea.”
Tips and tricks - rules to run a session
There are simple rules to run a brainstorming session.
- Identify a clear topic that will be discussed;
- Encourage generating ideas;
- Write all ideas so the whole group can see them easily;
- Don’t judge ideas;
- Any person and any idea are equals in value;
- Limit the time;
- Don’t discuss on ideas. All discussions will take place after brainstorming is finished.
- Organise small group of persons (<=10);
- Encourage creativity. All ideas are welcomed.
- The brainstorming session need a leader, called facilitator;
- Build on others people’s ideas;
- No idea is wrong;
- Evaluate the ideas in 2 steps: one step is to define criteria to select the good ideas and the next step is to evaluate the ideas with the selected (defined) criteria and write down the results
- The sessions must end with a plan to implement (apply) the selected ideas generated in the brainstorming sessions.
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