In recent years, one of the best ways to generate ideas was to make up teams using known methods (for example, brainstorming, brain writing, 6-3-5 method, analogical reasoning etc.) to offer solutions that make the best out of the human creative potential. Groups of different sizes have more chances to solve a problem than individuals do.

 

Group creativity presents a lot of advantages:

• efficiency in solving complex problems;
• unlimited communication and increased capacity in generating ideas;
• the risks are easily tolerated because the chance to find a solution is bigger;
• it is an inexhaustible source of stimulating the individual creative potential.

As the creative products are concerned, not every product of our activity is a new and/or original and creative. New original ideas and answers must have social value, be adjusted to reality and correspond to objective demands.  

7 / 51