InnosupportLeonardo Project
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4.1.3.1. Adaptors/Innovators

As far as the creative person is concerned, researchers have studied the individual from a multitude of perspectives: so, two individuals can be creative but in different styles. The style of creativity measures the way in which creativity manifests itself (“How creative you are?” / “How does your creativity manifests itself?”) whilst the level of creativity measures the capacity to create (“In which degree are you creative?”). (2) Kirton (1989) (apud 2) identifies two favourite creativity styles: adaptation and innovation.

Adaptors Innovators
  • prefer to do things better;
  • seek professions that encourage stability and order such as accountability and production;
  • formulate ideas without changing very much the initial data of the problem.  
  • prefer to do things differently;
  • are found in departments as marketing that demand interaction with changing environments (who deal with incertitude);
  • would rather produce ideas by introducing new elements in the context of a problem and also by changing the relationship between the elements of a problem.

We cannot say that one of the two styles is superior to the other. Organisations and groups are normally made up of innovators as well as adaptors, in various proportions. (2)

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