- The method is very easy to use.
- The method doesn’t require a special qualification for moderation.
- The innovative potentials of a group can be used (experts in different fields of knowledge).
- All participants are active (not necessarily achieved by a brainstorming session).
- It is useful if there are conflicts in the group (conflicts in a group could have a negative effect when using the oral method of brainstorming).
- A useful idea is systematically developed further.
- The "author" of a creative idea can be identified.
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- Some participants might have problems describing their ideas concisely so that the idea is not clear enough for the other participants (handwriting must also be clear!).
- As there is a fixed time limit of five minutes, participants might feel pressured and restricted in their thinking.
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