InnosupportLeonardo Project
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9.2.2. Where media applies?

Boring instruction is not an effective one. Minds wander, attention wanes, learners muddle through, maybe. When learners are through, they want to escape as quickly as possible. Little is retained. Needed behaviours have not been established. Rich associations do not exist for learners to remember key points. Learning trough media will provide choices in how to learn. Media-based Training (MBT) is concerned with teaching and learning through the media.
 
It is worthy to notice that there is a clear need of emotional intensity of [media simulated] experience for learning to last. Good MBT solutions are more than purely cognitive exercises – they evoke emotions. These solutions can train thousands of people all over the world simultaneously, if needed, but learner can use them also on request. Moreover, given the socially constructed nature of knowledge and the fact that meaning is created in relation with others, creation of meaning and efficient learning are inevitably a social process. MBT creates the conditions for deep learning through reflective dialogue with others. MBT can be applied in all types of firms. In the new online evolving collaborative learning and working environment creative thinking may emerge. 

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