This method can help us to find ideas for solving a problem. We all have stored a lot of information in our brains, personal experiences and information we have kept from other sources like TV programmes, movies, books etc.
When we get into a certain situation where we have to find a way to solve a problem, it helps us to mobilize that information which had been used in a comparable situation.
This is generally very useful, especially if colleagues with a very different background of knowledge and experience come together to discuss a problem.
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