Experiences we have had and knowledge we have acquired help us to orientate and to adapt our actions. We go back to information we have stored in our brain in a given situation to make a decision or to act in the most efficient way.

 

I remember that when I was a child I was very afraid of injections. One day, my mother took me to the hairdresser. As the hairdresser was dressed in a white coat, which was traditional at that time and the same as the doctor had worn when he gave me the injection, I turned around in the doorway and ran away as fast as I could…

 

 

Analogical Reasoning is a creative method and has nothing to do with thinking “we have always done this successfully in this way, so we will continue doing it this way”, which often blocks new and innovative solutions.

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