The idea is when can we use brainstorming? Why can we think that a brainstorming session can help us?

There are two possibilities:

1. We can carry on the brainstorming sessions in a planned process: for example in a strategy to develop a firm we have already planned brainstorming sessions in regular meetings;
2. We can carry on brainstorming sessions spontaneously, in diverse situation, when we have to make a decision or we need make changes in our activities. For example in a firm, the number of orders is decreasing and the profitability is in danger. So we have to attract more customers, we have to increase the quality of the products and so on. So we need innovative ideas to make some changes, to offer new products, to be more attractive on the market. A brainstorming session will generate a set of creative ideas, the staff of the firm will work together, in a brainstorming session the communication will increase, the people will feel free to express any idea.

The main goal of this process is to stimulate the creative thinking. In a brainstorming session people issue as more ideas as possible, without criticism about them. The brainstorming isn’t a method to solve a problem, but only a method to generate new ideas which could lead to a solution for a specific problem.

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