- adaptors: prefer to do things better; try to improve the present situation without making radical changes,

- innovators: prefer to do things differently; try to make radical changes;

Is something new, original but also true to reality; it is important to create new ideas and it is as important to implement them in the benefit of the organisations

Stages:

1. defining  the problem (documentation regarding the present problems of the organization);

2. further preparation (focus on a problem, formulate the hypotheses without censorship);

3. incubation or gestation (trying to find the solution);

4. illumination (the emergence of the solution, sometimes it can emerge in the most unexpected situations);

 5. checking (it is done in order not to eliminate errors or gaps).

Must be democratic, relaxed, friendly, to encourage imagination and unusual solutions.