In our days a vitally important and significant factor ensuring successful and productive development of an enterprise is its competitiveness. What factors are those that may guarantee the required competitiveness – is it just good luck?, experience?, or coincidence of circumstances? These may, of course, be important, but the basic prerequisite is KNOWLEDGE. Throughout the history of mankind, knowledge has been the main driving force enabling people to achieve targeted progress; it is a core factor promoting development and growth in every sphere of life, in particular in the sphere of business and entrepreneurship.

 

 

The main aim is to give a brief description of several widely known and frequently used ways on how to obtain information and to supplement our knowledge, showing WHERE and HOW you can search the required information or reference material.

 

Any company should have access to knowledge and information about novelties, development trends in its line of business, about demand, preferences of its customers – everything else and possibly even more – since it is important to be always at least one step ahead of others. As a matter of fact, the dynamic nature of the modern times may be characterised by using the well-known phrase:

The meaning of the phrase is the following: when we have already achieved something, when our enterprise is a success and things are running smoothly, we should not stop at this point. We have to follow our competitors and study the market; we have to identify all novelties and trends, not only on the local, but also on the global level, and therefore it is so important to be aware of the crucial role of knowledge and information in the operation of the company and to implement this role, thus contributing to successful development of the enterprise and expanding the staff’s horizons and enriching their knowledge.

 

Increased KNOWLEDGE and AWARENESS will give the enterprise:

• Development
• Progress
• Competitiveness
• A stable market position
• Revenue.... etc.

The above factors could have a highly MOTIVATING effect in that they create striving for development and enlargement of knowledge, stimulate searches for information and data that would ensure successful operation of the company and its targeted development, and at this point the practical application of the component becomes evident – the basic ideas and a couple of practical examples are shown in the form of user-friendly tools that will help us to find the required information, data or reference material.

 

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