4.5. Attribute Listing |
| 4.5. Attribute Listing |
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4.5 Attribute Listing Imagine that the General Manager of a big company has invited you to a business meeting at the Hilton Hotel. You are waiting at the entrance looking for a big Mercedes.
Suddenly, a cyclist riding a mountain bike with a rucksack on his shoulder appears. He gets off and says: “Good afternoon, I’m Thomas Edison, General Manager of….”
Our thinking is very often limited to standard expectations and characteristics, in our case “General Manger” is attributed to expensive suit and luxury car, leather briefcase from a shop selling top brand items etc.
For innovation, we have to call into question those “normal” characteristics. Very often, we consider prerequisites for solving a problem as “given” without reflection on whether they are appropriate in the situation. If we try to skip one or more of those prerequisites, or try to give them other characteristics, we can find surprising and creative solutions!
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