People want to think together. People want to collaborate with others and to take decisions together, though be sure about the solution of a problem. The most powerful and efficient intuitive method in doing that is brainstorming. The power of brainstorming is generated by the multitude of ideas issued on a time unit and by the originality. 

Today reality: new technologies, the great amount of information have determined new approaches to manage a business.  A manager as a leader has to build a good team. People want to feel free so that they can express themselves. 

The main key to success is communication. Brainstorming is a method that makes possible free communication between people. Brainstorming is a method that makes people think and be responsible for their decisions.

 

Brainstorming is a technique to generate ideas. Brainstorming is a process to create new ideas, when a person produces a wide range of ideas or a group of people meet and  issue ideas about a specific area. For more definition click here.

The initiator of the brainstorming method is Alex Osborn.  The method was presented in 1948 in the book called “Your creative power”.

According to Osborn: "Brainstorm means using the brain to storm a creative problem and to do so "in commando fashion, each stormer audaciously attacking the same objective."

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