"Culture usually deals with making certain ideas famous.
Education deals with communicating these famous ideas.
Both deal with perfecting these ideas, by updating them.
The only way to change ideas is conflict (...)"
(Edward de Bono)

Introduction

A defining feature of the present is the radical and continuous change. It is of utmost importance to make people think creatively so that the effort put during the changing process is justified.

Creativity is a complex field of study that is why this concept does not have a clear-cut definition. This is reflected in the great number of definitions for creativity. We will work on the definition that makes the distinction, that several management authors make, between creativity and innovation; therefore:

Our purpose is to show that the activity of an organization can increase its efficiency and effectiveness as long as it uses creative measures. The module content is:

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