Introduction

Today, the products’ life cycle becomes gradually smaller. Actually in some sectors such as the computer sector, technological devaluation of the products occurs within a few months. Therefore it is a great competitive advantage for the companies to be able to introduce new products to the market before their competitors, gaining in this way significant sale shares. Today the companies must be able to be constantly innovative in order to maintain or improve their position in the market. In order to achieve this, they must know how to identify the innovation needs of a business problem. The innovation management tools, which are utilized for doing this, are Technology Audit and SWOT method.

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